64 rules for dashboard design. 13 rules for analytical integrity. One framework built over a decade inside Tableau — so every chart you ship earns trust instead of eroding it.
Most dashboard advice stops at "make it look good." That's half the job. The other half — the half nobody teaches — is making sure it doesn't mislead the people making decisions from it.
Chart selection, color optimization, layout hierarchy, data-ink ratio, storytelling structure. The visual craft that makes a dashboard clear, scannable, and worth a second look.
These are the rules that separate a dashboard someone glances at from one someone acts on.
Truncated Y-axes. Survivorship bias. Simpson's Paradox. Misleading percentages. The ways a dashboard lies to a decision-maker — not because the data is wrong, but because the presentation distorts the truth.
These are the rules that keep a CFO from making a $10 million decision based on a chart that looks precise but isn't.
You don't need a CS degree. You need a framework that works every time you open a dashboard tool.
You weren't hired to build dashboards. But here you are, staring at Tableau or Power BI, expected to produce something leadership will trust. You need rules, not guesswork.
You've been the spreadsheet person for years. Now someone's asking you to "build a dashboard" and you know copy-pasting charts from Excel isn't going to cut it. Time to level up.
You build dashboards every week. You know they could be better, but "better" is vague. You want a codified methodology — specific rules you can apply every time and defend to stakeholders.
You're breaking into analytics from another field. You need to learn dashboard design, data storytelling, and SQL — and you need it structured, not scattered across 50 YouTube channels.
Your team builds dashboards with no shared standard. Every analyst does it differently. You need a framework everyone follows so quality is consistent and reviewable.
You've seen dashboards mislead executives. You know "the data says" is often "the chart implies." You want the integrity rules that catch lies before they reach the boardroom.
A decade inside the Tableau ecosystem. Thousands of analysts taught. One methodology — now codified into 77 rules anyone can apply.
Design tells you if a dashboard is clear. Integrity tells you if it's honest. You need both — or you're shipping a beautiful lie.
The 77 rules are about to become something you can use every day. Be the first to know.
No spam. Just the launch announcement and early access.